Vivian, "Public Relations", "advertising"
Public relations is a persuasive communication tool that uses mass media. The importance of Public Relations are many, there are four steps that are necessary for public relations to accomplish its goals which are identify existing relationships, evaluate the relationships, design policies to improve the relationships, implement the policies. The origins of public relations first came from Ivy Lee which founded the first public relations agency back in 1906. Lee's success with the mine operators began a career that rewrote the rules on how corporations deal with their various publics. Among his accomplishments: Institutional openness, finding upbeat Angles, giving organizations a face and straight talk. Public relations follow an organization which consists of three functional areas of responsibility an external and internal public relations and media relations. Public relations deals with publicity and promotion, but it also involves less visible activities. These i